How to define your target audience

Pop quiz, hot shot! Who’s your target market? Spoiler alert: it’s not “men aged 18-34 who like [insert genre]” Why? Because this definition does very little to help you market…

2024 Halftime Recap

The year is 50% over, which is a perfect point to take stock and give you a short summary of what I’ve been doing. Highlights Content I’ve been sharing much…

Bi-Weekly Bits becomes The Long Game

The first edition of Bi-Weekly Bits went out on January 17, 2021. Back then, I hadn’t yet made the leap to solo coach. But I was thinking about it, and…

Survive to ’25 (and beyond)

If you’ve been to any games industry events this year (and even if you haven’t), you’ve heard the tag line: “Survive to ’25” But what does that mean, exactly, and…

The Triforce of Business Management

The Triforce plays a big role in the Zelda series. It represents the unity of Power, Courage and Wisdom, all of which are necessary for the forces of good to…