How to define your target audience
Pop quiz, hot shot! Who’s your target market? Spoiler alert: it’s not “men aged 18-34 who like [insert genre]” Why? Because this definition does very little to help you market…
Essay
2024 Halftime Recap
The year is 50% over, which is a perfect point to take stock and give you a short summary of what I’ve been doing. Highlights Content I’ve been sharing much…
How I help my clients get better results with less hassle 🤫
If you run a video game company and regularly dream about smoother operations and sharper outcomes, I’ve got something exciting for you. Over the past two and a half years,…
Introducing: The Long Game Operating System
Making great games is hard. But running a great game company doesn’t have to be. The Long Game OS is the company management framework I use with all my clients.…
Bi-Weekly Bits becomes The Long Game
The first edition of Bi-Weekly Bits went out on January 17, 2021. Back then, I hadn’t yet made the leap to solo coach. But I was thinking about it, and…
Survive to ’25 (and beyond)
If you’ve been to any games industry events this year (and even if you haven’t), you’ve heard the tag line: “Survive to ’25” But what does that mean, exactly, and…
Paint Me A Picture: Setting Medium Term Goals To Guide Your Studio
Like all founders, you want your game company to be successful. You might even have some idea of what that looks like. And while that gives you some guidance, you…
The Triforce of Business Management
The Triforce plays a big role in the Zelda series. It represents the unity of Power, Courage and Wisdom, all of which are necessary for the forces of good to…
A Step-by-Step Guide to the Perfect Quarterly Offsite
As we’re nearing the end of the quarter, many of you will soon be gathering for your first quarterly offsite of the year. Reviewing the months behind you and planning…
How To Find Your Hedgehog Concept
All companies, even the most diversified ones, have a core business. Sometimes it’s called a mission, or a cause, or a purpose. They all boil down to the same thing:…